{"id":4763,"date":"2012-12-01T11:42:44","date_gmt":"2012-12-01T17:42:44","guid":{"rendered":"http:\/\/www.christophergronlund.com\/blog\/tjw\/?p=4763"},"modified":"2012-12-01T11:48:06","modified_gmt":"2012-12-01T17:48:06","slug":"the-death-of-books","status":"publish","type":"post","link":"http:\/\/www.christophergronlund.com\/blog\/tjw\/2012\/12\/01\/the-death-of-books\/","title":{"rendered":"The Death of Books"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright\" title=\"Book-Related Headstone in a Cemetery.\" src=\"http:\/\/www.christophergronlund.com\/blog\/tjw\/images\/bookdeath.jpg\" alt=\"\" width=\"250\" height=\"343\" \/><em>Books are dead; long live the e-reader!<\/em><\/p>\n<p><em>Nobody reads anymore, so why bother writing?<\/em><\/p>\n<p><em>By the time 2015 rolls around, publishing will be dead!<\/em><\/p>\n<p><em>Why in the world would anyone open a bookstore these days?!<br \/>\n<\/em><\/p>\n<p>I&#8217;ve heard all this (and more) said about the industry. Being a realist, I know things aren&#8217;t the way they once were. I can even see where these people are coming from, even though I see it more like this:<\/p>\n<p>The percentage of e-books to physical books sold is growing, but stories are still selling.<\/p>\n<p>Teen readership is way up, and there are still plenty of adult readers. (And even if there weren&#8217;t, I&#8217;d still write because I enjoy it.)<\/p>\n<p>When 2015 rolls around, publishing <em>will <\/em>have changed, but people will still be reading.<\/p>\n<p>As far as opening a bookstore, it&#8217;s like any business: some stores become part of the community; others don&#8217;t. Many people I know who scoff at the thought of others opening a store don&#8217;t seem to do much of anything except telling others how their efforts will fail. Say it enough, and you&#8217;re bound to be right once in a while.<\/p>\n<h2><strong>Parnassus Books<\/strong><\/h2>\n<p>Few books in recent years fascinated me as much as Ann Patchett&#8217;s <em>Bel Canto<\/em>. It&#8217;s not a book I hold as high as my absolute favorites, but in many ways, it&#8217;s a book that has stayed in my head longer than some faves. In addition to writing books, <a title=\"Parnassus Books.\" href=\"http:\/\/www.parnassusbooks.net\/\">Patchett sells them<\/a>.<\/p>\n<p>If you&#8217;re interested in books, I recommend <a title=\"Atlantic Piece about Parnassus Books.\" href=\"http:\/\/m.theatlantic.com\/magazine\/archive\/2012\/12\/the-bookstore-strikes-back\/309164\/?single_page=true\">reading this article<\/a> and checking out the video below. It&#8217;s about going against the odds and doing something out of love.<\/p>\n<p><object id=\"flashObj\" width=\"480\" height=\"270\" classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=9,0,47,0\"><param name=\"movie\" value=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&#038;isUI=1\" \/><param name=\"bgcolor\" value=\"#FFFFFF\" \/><param name=\"flashVars\" value=\"videoId=1992913960001&#038;playerID=1054655355001&#038;playerKey=AQ~~,AAAABvb_NGE~,DMkZt2E6wO3_sfth6vHgTpNZZSEwcydt&#038;domain=embed&#038;dynamicStreaming=true\" \/><param name=\"base\" value=\"http:\/\/admin.brightcove.com\" \/><param name=\"seamlesstabbing\" value=\"false\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"swLiveConnect\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><embed src=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&#038;isUI=1\" bgcolor=\"#FFFFFF\" flashVars=\"videoId=1992913960001&#038;playerID=1054655355001&#038;playerKey=AQ~~,AAAABvb_NGE~,DMkZt2E6wO3_sfth6vHgTpNZZSEwcydt&#038;domain=embed&#038;dynamicStreaming=true\" base=\"http:\/\/admin.brightcove.com\" name=\"flashObj\" width=\"480\" height=\"270\" seamlesstabbing=\"false\" type=\"application\/x-shockwave-flash\" allowFullScreen=\"true\" allowScriptAccess=\"always\" swLiveConnect=\"true\" pluginspage=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\"><\/embed><\/object><\/p>\n<h2><strong>A Matter of Specialization<\/strong><\/h2>\n<p>It&#8217;s easy to say, &#8220;Well of course Parnassus Books is successful &#8212; having a best-selling author as a partner in the bookstore doesn&#8217;t hurt.&#8221; There&#8217;s truth in saying that.<\/p>\n<p>But what gets me about Parnassus Books is that they don&#8217;t try to be everything to everybody. They&#8217;re selling the books they believe in. Many independent bookstores I&#8217;ve seen (that are no longer around) try to be Barnes and Noble Light, stocking a little of this and a little of that with no specialization. With that model, they can&#8217;t stock as much as the two-level Barnes and Noble a couple towns over. If all I hear as a client is, &#8220;&#8230;but we can order that for you,&#8221; I can do that through Amazon and not have to make another trip to a shop that never has what I&#8217;m looking for.<\/p>\n<p>A smaller store that specializes in what I like, though&#8230;I can get behind that.<\/p>\n<h2><strong>It&#8217;s Who You Know<\/strong><\/h2>\n<p>Getting to know the staff and knowing who likes the kinds of books I like goes a long way to getting me to come through the door on a regular basis. I will never have that kind of relationship with Amazon. A good example of what I&#8217;m talking about is a comic book store that used to be in the area. I knew the staff, and the staff knew me.<\/p>\n<p>When <a title=\"Jeff Smith's Bone.\" href=\"http:\/\/www.boneville.com\/\">Bone<\/a> hit issue 6, the shop put up a display. I asked one of the people who worked at the store what they thought of the book. They loved it. That&#8217;s all I needed to hear in order to buy all six issues because we had similar tastes. What happened next surprised me: I was told, &#8220;Take one of each and read them. If you like them, pay me next week. If not, as long as you return them in good shape, no worries.&#8221;<\/p>\n<p>I don&#8217;t expect that kind of service wherever I go, but it&#8217;s the kind of thing that kept me driving past four closer stores each week to get my comic books there.<\/p>\n<h2><strong>But Books Are Dead!<\/strong><\/h2>\n<p>Still, to many, none of that matters because it&#8217;s clear the book is a dying thing. People are quick to point this out to readers, writers, and booksellers; even Patchett mentions the reactions when she first considered being a partner in a bookstore:<\/p>\n<blockquote><p>&#8220;Anyone I mentioned this plan to was quick to remind me that books were  dead, that in two years\u2014I have no idea where &#8216;two years&#8217; came from, but  that number was consistently thrown at me\u2014books would no longer exist, much less bookstores, and that I might as well be selling eight-track  tapes and typewriters.&#8221;<\/p><\/blockquote>\n<p>I&#8217;m not the blind optimist who believes that just because I love books, they will always be around. I do, however, feel confident saying that even 25 years down the line, even if stories are hardwired into our brains in a flash, there will still be those who sit down with books. I also feel confident saying there won&#8217;t be nearly as many people buying physical books as there are now, but there will <em>always <\/em>be those who seek out old things from slower times&#8230;and a need for those dealing in the product. <\/p>\n<p>I don&#8217;t think the future will look like <a href=\"http:\/\/en.wikipedia.org\/wiki\/Blade_Runner\">Blade Runner<\/a>, but if it does, I&#8217;m confident that in all the rush and neon of future Los Angeles, there will be a quiet little store nestled between all the tall, glass buildings &#8212; and in that store&#8230;shelves full of old books just waiting to be discovered again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Books are dead; long live the e-reader! Nobody reads anymore, so why bother writing? By the time 2015 rolls around, publishing will be dead! Why in the world would anyone open a bookstore these days?! I&#8217;ve heard all this (and more) said about the industry. Being a realist, I know things aren&#8217;t the way they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[62,22,21],"tags":[],"_links":{"self":[{"href":"http:\/\/www.christophergronlund.com\/blog\/tjw\/wp-json\/wp\/v2\/posts\/4763"}],"collection":[{"href":"http:\/\/www.christophergronlund.com\/blog\/tjw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.christophergronlund.com\/blog\/tjw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.christophergronlund.com\/blog\/tjw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.christophergronlund.com\/blog\/tjw\/wp-json\/wp\/v2\/comments?post=4763"}],"version-history":[{"count":12,"href":"http:\/\/www.christophergronlund.com\/blog\/tjw\/wp-json\/wp\/v2\/posts\/4763\/revisions"}],"predecessor-version":[{"id":4774,"href":"http:\/\/www.christophergronlund.com\/blog\/tjw\/wp-json\/wp\/v2\/posts\/4763\/revisions\/4774"}],"wp:attachment":[{"href":"http:\/\/www.christophergronlund.com\/blog\/tjw\/wp-json\/wp\/v2\/media?parent=4763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.christophergronlund.com\/blog\/tjw\/wp-json\/wp\/v2\/categories?post=4763"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.christophergronlund.com\/blog\/tjw\/wp-json\/wp\/v2\/tags?post=4763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}